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Publication titled Wie Deutschland über Algorithmen schreibt\

Bertelsmann Foundation |

reframe[Tech]

Naming and branding for a project about technology

  • Workshop
  • Branding

As part of the strategic realignment of the “Ethics of Algorithms” project, we supported the Bertelsmann Foundation in developing the name and designing the visual identity. The previous project name was transformed into reframe[Tech] – a modern name that sums up the relationship between technology and society.

In a workshop with the project team, we developed ideas for a new name that reflects this broader understanding. The result is reframe[Tech] – a name that clearly communicates the project’s attitude and objectives and can also be used effectively in multilingual contexts. The name is complemented by the subtitle “Algorithms for the common good.”

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Logo with the words \
Logo with the words \
White cloth bag with petrol-colored print \
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