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Large football stadium with packed stands, people dressed in red and white, fire and smoke effects on the field, lettering \

D.SPORTS |

American Football Madness

Branding and campaign design

  • Branding
  • Social Media

We developed the branding for American Football Madness, Europe’s first American football festival and convention. The festival took place on May 30 and 31, 2025, at the Merkur Spiel Arena in Düsseldorf and offered two days full of football action, fan experiences, and exciting encounters.

Laptop displays \
Logo with color gradient from blue to red and white lettering \
  • Rot
  • Silber
  • Kastanienbraun
  • Blau
  • Silber
  • Marineblau
Color palette
White icons for football, trophy, team, clock, calendar, location, tag, person, thumbs up, flag, video, ticket, speech bubble, quote, arrows, and globe on a blue-red gradient