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BLM – Bayerische Landeszentrale für neue Medien |

Advertising quiz & brochure

Design and development of an advertising quiz and brochures

  • Illustration & Animation
  • Infographics and visual storytelling
  • Graphic design and editorial
  • Web development
  • Educational design and E-Learning

We encounter advertising every day—online, on the radio, or on television. To help media users recognize and correctly classify advertising, the BLM has developed an interactive advertising quiz. It conveys knowledge in a playful way and makes complex rules easy to understand. In addition, a brochure has been designed for media professionals, offering in-depth information.

Background and objectives

The BLM is responsible for supervising advertising in broadcasting and online media in Bavaria. Within this framework, it regularly publishes guidelines and publications that inform media professionals and the public about legal requirements and principles of advertising regulation.

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The advertising quiz is a format that has been developed to better suit the lives of young media users. The aim is not only to impart knowledge theoretically, but also to make it tangible through quiz questions, audiovisual examples, and explanations. In addition, the advertising brochure offers a well-founded overview for experts and media professionals. Together, both formats contribute to making the topic of advertising labeling understandable, accessible, and target group-oriented.

Design

Brochures

Based on BLM’s corporate design, we developed a design concept that can be continued as a series over several years. While the basic framework and typographic structure remain consistent, varying color schemes and symbols provide variety and recognition at the same time. This creates a clear visual line that provides orientation while still leaving room for thematic differentiation.

Four blue icons: magnifying glass, hand cursor, eye, and globe with arrow cursor
Vier blaue Symbole: Schild mit \
Four blue icons: radio, laptop, smartphone with social media post, and megaphone
Four blue symbols: speech bubbles with \
Cover page of the BLM's “OBACHT!” magazine in blue with icons for online advertising, teleshopping, advertising labeling, and supervisory cases
Cover page of the BLM's “OBACHT!” magazine in pink with icons for online advertising, teleshopping, advertising labeling, and supervisory cases
Cover page of the BLM's “OBACHT!” magazine in green with icons for online advertising, teleshopping, advertising labeling, and supervisory cases
Cover page of the BLM's “OBACHT!” magazine in orange with icons for online advertising, teleshopping, advertising labeling, and supervisory cases
Page with editorial “OBACHT!” by BLM, text by Dr. Thorsten Schmiege on the left and right Table of contents with topics and icons
Page titled \
Page with examples of pre-roll advertising on RTL+, Joyn, Netflix, and Twitch, sample screenshots of the platforms with overlays and notices such as \
Page entitled \
Display of three devices: laptop with advertising quiz and title \

Development

The advertising quiz

For the advertising quiz, we implemented an interactive web application that integrates seamlessly into the existing BLM website. The technical development takes modern web standards into account and ensures that the quiz can be used intuitively and without barriers on all devices, from smartphones to desktops.

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The questions are divided into thematic blocks and are presented in a playful manner using various question types such as single and multiple choice or drag-and-drop. Each result is evaluated immediately and enriched with additional information, allowing users not only to test their knowledge but also to learn new things.

Illustration

Illustration of a smiling person with blue hair drinking from a cup with a straw, with plants, books, and a picture
Illustration of a gray car on the road, with a person and a white rabbit at the wheel, wind turbines, trees, and clouds in the background
Illustration of a person at a lectern with the inscription \
Illustration of a person at a laptop, with an email with the subject line \
Illustration of several social media posts with the \