Skip to content
nach morgen – Home
Illustration of a presentation: Person points to a poster with the text \

pro familia |

Sexual and reproductive rights / SRR konkret

Strategy, branding and website for a project about sexual health and reproductive rights

  • Illustration & Animation
  • Web Development
  • UX & Interface Design
  • Social Media

Sexual and reproductive rights are an indispensable part of human rights – yet they are often disregarded or not sufficiently known to many people. With the project pro familia is raising awareness of these rights and communicating what they mean in everyday life. We developed a design concept, a social media strategy, and the project website, thereby helping to make the topics accessible and tangible for different target groups.

Design

We developed a unique visual identity for the project that highlights diversity and inclusion. Fonts, colors, and imagery were selected to appeal to a broad audience, exclude no one, and appear authentic—especially with regard to relevance on social media.

Four illustrations show the development of the SSR Konkret logo: black circle on the left, then white star shape with black circle behind it, then \

Illustration

Illustration of three people in video call windows, surrounded by speech bubbles, text, and sheet elements
Illustration with two people: on the left at a desk with a laptop, on the right reading on a sofa, with a cat between them. On the wall is a poster with the text \
Illustration of a presentation: Person points to a poster with the text \
Illustration shows three scenes with the same person: sitting cross-legged with a laptop, sitting at a table with a laptop, and standing with a tablet
Illustration shows three scenes with the same person: sitting relaxed in an armchair, standing with a raised finger and exclamation mark, deep in thought with a question mark
Illustration shows three scenes with the same person: reading on the sofa, standing with arms crossed, and speaking at a lectern with a microphone
Illustration with two hands high-fiving on the left and four people standing together on the right

We have created a project website that brings together and expands on all content. The site serves not only as an information platform for interested parties, but also as a place for announcements and updates on the latest developments relating to the project.

The focus is on the 12 rights of the IPPF Charter: each right has its own detailed page where it is not only described but also related to the everyday reality of users. In addition, there are practical tips on how the rights can be exercised and protected.

SRR website with an overview of sexual and reproductive rights, texts, colorful symbols, and tiles for individual rights

To make the content understandable for a broad target audience, we have integrated an interactive dictionary. This explains technical terms from the field of sexual and reproductive health, provides an alphabetical overview, and automatically links the terms to the texts on the website. This allows readers to understand unfamiliar terms directly in context.

Laptop with website open, displaying an alphabetical glossary of terms and explanations