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Three round stickers with gen now designs and texts such as \

Bertelsmann Foundation |

GenNow

Communication strategy, branding and web development

  • Branding
  • Editorial Design & Layout
  • Web Development

We designed and implemented the communication campaign for the Bertelsmann Foundation’s projects “Young People and Society” and “Young People and Business.” Our tasks included developing the campaign design, creating social media templates, designing the project website, and numerous communication media. The goal was to actively engage young people, encourage their participation, and strengthen their voice for a sustainable future.

To the project website

Design

The visual design of GenNow was developed with the target group in mind and continuously tested with young people to ensure high relevance and appeal. Based on the feedback, a visual concept was created that combines collages, stickers, and colorful areas with photos, creating a striking, lively, and eye-catching appearance.

Collage featuring a person in a checkered blazer in front of colorful brushstrokes, surrounded by carnation blossoms and an instant camera in the foreground
Collage featuring a person in a yellow jacket and sunglasses in front of green leaves, complemented by a pink circle in the background, yellow brushstrokes, and red sneakers in the foreground
Collage featuring a person in a light-colored hoodie surrounded by lilies, colorful brushstrokes, and pink cups
Collage featuring a smiling person in a hoodie, next to a green cactus, colorful splashes of purple, blue, and green, and white in-ear headphones
Several outstretched hands in different skin tones, surrounded by colorful illustrations such as a heart in flames, band-aids, a burning match, a smiley tea bag, a globe, and a half-full glass
  • Aquamarin
  • Blaugrün
  • Grau
  • Silber
  • Gelb
Color palette
Round sticker on a mint green background with the text \
Round sticker on a light green background with an illustration of a globe in pink flames, text \
Round sticker with illustration of a half-full water glass, accompanied by the text „TEAM GLAS HALBVOLL“ (team glass half full) on a mint green background
Round sticker from gen now featuring a pink cup with pink liquid spilling out of it, in which the letters \
Round sticker with colorful areas. It says in white: \
Illustration of a blue globe surrounded by pink flames, with the black text \
Illustration of a green tea bag with yellow smiley faces, with a pink label with a smiley face attached to it
Illustration of a green heart surrounded by pink flames
Illustration eines brennenden Streichholzes
Illustration of two crossed bandages, one green and one pink, with the inscription “WIRD SCHON” (It'll be fine)
View of several pages of the “gen now” website with colorful collages, project descriptions, and sections such as society, politics, and economics