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A purple sex toy floats in front of a pink background. The white inscription „drip“ is superimposed on it. Clear, viscous liquid drips down

drip – sex shop and education collective |

Branding for a sex shop collective

Branding, photography and web development

  • Branding
  • Social Media
  • Photography

drip, the sex shop and education collective from Cologne, laid the foundation for a new, discrimination-free space dedicated to sexuality in 2024 with a successful crowdfunding campaign. We supported the project from the outset with brand development—including the logo, visual language, and crowdfunding support.

Logo „drip“ in black stylized font, next to it „Sexshop- und Bildungskollektiv“

Design

For drip, we developed a visual identity that clearly conveys the collective’s values: open, inclusive, queer, and feminist. The logo is modern, flexible, and deliberately avoids stereotypical symbols and gender attributions. Particularly striking is the letter “r,” which has been shaped into a drop—a recurring design element that is also reflected in the imagery and other visual elements.

Three hands hold a purple dildo, a dark blue butt plug, and a light blue clitoral vibrator. Golden tinsel can be seen in the background
  • Gelb
  • Silber
  • Silber
  • Weiß
  • Silber
Color palette
Several round stickers on a pink background. The stickers have different motifs: a repeated phrase with the words „drip it like it's hot“, a hand with the words „finger dripping good“ and a pink vibrator with the text „let it drip“

Social Media

An Instagram post from „drip.kollektiv“ is displayed on a smartphone. To the left and right of it are additional social media tiles with illustrations and text.