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Illustration of a melted Progress flag

University of Mainz |

QUEER EMH

Branding and social media templates for a mental health project

  • Branding
  • Social Media

The QUEER EMH project supports mental health care for LGBTQIA* individuals in Germany. With an easily accessible online service, those affected, who often suffer from somatoform, anxiety, and depressive disorders, can receive low-threshold prevention, counseling, and therapeutic interventions.

Design

For the project, we developed a logo, templates, and social media content. The logo is optimized for round profile pictures and uses the progressive flag as a basis, which visualizes the feelings, fears, and conditions of queer people in a heteronormative society in various distortions. The backgrounds of the templates also pick up on the shapes of the flag, varying in color and distortion to create a consistent, recognizable look.

Three versions of the Progress flag: left standard design, center gradient, right round with “QUEER EMH” lettering
Abstract representation of the Progress flag, distorted into organic shapes
Abstract, flower-like shapes from the Progress flag in ellipses
Four colorful square frames with elements and colors from the Progress flag and a white area in the center
Four round icons in black: info symbol, magnifying glass, globe, right arrow
Four round icons in black: clock, document, speech bubble, letter with lines
Four round icons in black: location pin, heart, calendar, person symbol
Four round icons in black: pen, flag, telephone receiver, light bulb