User experience and interface design
The web application functions like a real social media platform: posts, photos, and videos are shared, allowing students to interact with and rate them. Selecting a role with specific interests at the beginning enables realistic classification of content. Over three chapters, user behavior influences the platform’s algorithm. An integrated messenger provides help and instructions. At the end, students receive an individual evaluation with further tips on how to deepen their skills.
Video production
To make the characters as relatable as possible, we produced photos and videos for the most important actors, which the characters use to present themselves on the fictional platform. For the politicians in the election campaign, we designed and produced images and videos for their campaigns with actors. The influencer was also provided with her own videos depicting her activities and interactions in the city of Wahlberg.