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Beigefarbene und weiße Bettwäsche im Sonnenlicht mit Logo \

Sexuelle Gesundheit Schweiz |

SIA – Sexuality in old age

Branding a project on sexuality in old age

  • Brand strategy and identity
  • Graphic design and editorial

With the Sexuality in Old Age (SIA) project, SEXUELLE GESUNDHEIT SCHWEIZ (Sexual Health Switzerland) is developing a new offering that will launch in 2025 with an introductory lecture and training course for seniors. We were tasked withcc developing a design concept and corporate identity for the communication strategy that would make the project’s content-related goals visible and accessible.

Learn more about the project!

Background and objectives

Sexuality in old age remains a highly stigmatized topic. Older people’s needs for intimacy, closeness, and sexual self-determination are often ignored or considered taboo. With its “Sexuality in Old Age” (SIA) project, SEXUELLE GESUNDHEIT SCHWEIZ (SGCH) aims to counteract this and create spaces for exchange, reflection, and education. The goal is to enable a gentle and easy introduction to the topic, break down barriers, and open up access—both for seniors and for professionals. The design concept we developed supports this goal by conveying the content in a clear, friendly, and respectful visual language.

Two pairs of slippers on a light wooden floor next to a bed with gray and white bedding
Flyer with a picture of two pairs of slippers in front of a light-colored bed and the text \
Fold-out flyer with photos of older people, illustrations, and text on sexuality in old age, as well as information about workshops and conditions of participation
Roll-up banner with the logo \